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The Impact of Advertising on the Consumer

Startquestion allows you to create a questionnaire to examine the size and type of impact of TV or Internet advertisements on the behavior of people buying products or using services.

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It is impossible to disagree that advertising has a massive impact on the behaviour and decisions made by consumers.

Advertising Impact Survey can be used by companies to create the most effective marketing messages. It is also a tool in the hands of ad producers. On the other hand, the survey is a valuable source of information also for psychologists and sociologists who study the behaviour of specific groups of respondents in relation to advertising messages.

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After many recommendations, we tested Startquestion, wich turned out to be easy to use and flexible survey software. We appreaciate high quality, reaction time and patience of customer support team. Startquestion helps us in many feedback related use cases and we see more users and departments actively using it for their purposes.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland