Helping your customers understand your product and the meanders of your industry is a good step towards establishing a solid relationship between your brand and its users. More and more companies focus on professional blogs, help centres, and guides on the pages on which they share their knowledge with clients. How do you find out if they are doing it right? An online survey assesses the articles in the guide and the help quality.
Does the Content of the Guide Help Your Customers?
Despite the best intentions of content marketing specialists and authors of texts posted on the websites of company guides, we are not always sure that they effectively explain the problems faced by customers. After all, the article authors’ are people from the company who are perfectly familiar with the product’s functioning. Just as a good blog text explains complex mechanisms in simple terms, an influential survey should be as simple as possible. Here is an example of a feedback survey on a tutorial article.
Assessment of the Article – Questions Worth Asking:
For this type of survey, the best solution is to ask: Was this content helpful to you?
- If the reader answers yes, we have confirmation that the text is doing its job.
- If the answer is negative, it is good to ask what information was missing in it, to fill the gaps as soon as possible, and update the article so that it accurately responds to the problems and challenges faced by our client.