It is what content marketing looks like in theory. In practice, it is much more challenging to make the readers visit the blog in crowds and convert its users into company customers more often. An excellent way to optimise blog content is to ask readers for their opinion, i.e., to evaluate the published articles.
What Do Readers Think About Your Blog?
There are many advantages to researching your readers. Thanks to regular online surveys, we can:
- receive a reliable assessment of the content, i.e., the work performed,
- find out why readers are not converting,
- test whether the introduced changes affect the receipt of articles,
- check whether we allocate time and resources to meet the needs of recipients.
Researching the readers also allows you to get to know people who may be interested in our content. Do not be afraid to ask them for an assessment, inspiration for further work, and directions for developing our corporate blog.
Blog Article Rating Template:
The question to rate an article should be quick and short. It can take the following form: Was the content of this article interesting for you? Readers provide answers on a five-point scale, depending on whether the article interested them very much or whether it ultimately failed to meet their expectations.
Remember that when asking you to rate an article on the blog, we count on honesty and feedback from those who speak critically about our work. Especially consider asking the latter group about the reasons for the low rating and advice on what we can do to make the following texts more interesting for them. All this is to improve our content activities in the future.