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Competitor Survey Template

Are you doing your best to attract customer’s attention, but they are increasingly choosing the competition’s offer? Does nothing come from price changes, free subscription periods, extended customer service hours, or a new website that is much more user-friendly? Time to seriously investigate your competitors’ offers.

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Thanks to this simple survey, you will find out who your competition is, what your differentiators are, and what they are better at in the competition. Ask your newly recruited customers these questions and gain complex data to help you improve your offer.

Why Do Customers Choose Your Competitors’ Offers?

The customer is not only guided by the price of the product or service. Equally important today is brand sentiment, compliance of consumer beliefs with the vision defined by the organisation, or the individual and caring approach to supporting employees to the reported problems. The reason may also be more pragmatic. It is enough that the competitor’s product is more intuitive to use than yours. How to find out? It’s best to ask the customers themselves.

Competitors Offer Research – Template Example:

For an online survey, a quick, short question will work. If you want to know the competition’s offer, ask users visiting your website about the basis on which they intend to make a purchase choice. A single-choice question with three answer options and a place to supplement the advantages of the competition’s offer may look like this:

What other options did you consider?

  • The solution to competition. Which one?
  • I will stay with the current solution. Which is?
  • I did not consider other options.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland