Product development constantly balances the designer’s vision and the client’s expectations. How do you check if the proposed solutions match the market needs?
Why is it worth collecting valuable customer opinions?
No business has an unlimited budget. Introducing new products and solutions to the market requires a thorough examination of the needs and expectations of customers.
By asking for customer feedback on new features, you are showing your users that:
- You care about customer satisfaction,
- By developing new features of your products, you put their usability and value for your customers first.
Thanks to this, you improve the image of the brand in the eyes of its recipients, but not only. Listening to the voice of the market saves your employees time and optimizes your budget.
How to prepare an effective survey to collect customer ideas?
A good customer opinion survey does not complicate the lives of consumers. It only improves them. The same goes for the form to collect customer ideas itself. A simple open question/request to share your comments will work very well. It can sound like, for example: If you could add one function to our website that would significantly improve your work, what would it be?
You don’t need much to start collecting customer feedback and take appropriate steps to increase their satisfaction and brand loyalty.