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E-Commerce Website Survey Questions

Are your customers abandoning their carts? Your online store has a lot of visitors, but orders are rarely or never placed? The key to finding the cause of these problems your e-commerce faces is to ask the right questions.

Use this template strzałka w prawo strzałka w prawo All templates strzałka w prawo strzałka w prawo

An e-commerce Survey with a simple question: What is Stopping You from Ordering? is a website pop-up that will quickly provide you with all the necessary information about:

  • what elements of the website or the offer prevent customers from completing the order,
  • what prevents customers from buying,
  • is placing an order simple enough for your target group,
  • what you need to change for more people to complete the transaction.

Survey for e-commerce – questions

A ready-made e-commerce survey template, which you will place on your online store’s website as a widget, will help you collect information from all visitors to the e-store or from a selected group of customers. Thanks to the pop-up survey, you will find out what prevents customers from buying, and you will benefit from:

  1. getting to know your potential customers and their needs better,
  2. conversion optimization,
  3. get information on how customers imagine the perfect purchasing process and order,
  4. increasing the number of orders, and thus profits, after implementing changes based on customer’s voices.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland