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Pop-up: evaluate the site’s features

Are you planning to introduce new features on your website, but don’t know how users will react to them?

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Gather the voice of users and see if the proposed solution will actually be helpful. Otherwise, you risk losing time, money and some disappointed customers.

New features on the website – user survey

A website survey can be a very effective tool in such a situation. If you in the product team have come up with a brilliant idea for a new feature, but don’t really know whether its effectiveness will also be appreciated by users, just ask them.

Imagine that the new feature is about tagging responses. It would allow selecting selected words and adding word labels, e.g. customer service, sales, and then displaying a summary in the form of graphs with the numbers of tags used.

How to conduct such a study of new features on the site? Follow these guidelines:

  1. Ask users what they think of the solution, giving one of several possible ratings (from poor to great idea) on a five-point scale. 
  1. Then, for a better decision, apply appropriate display rules depending on whether someone likes or criticizes the new feature.
  1. Ask proponents of the new solution how it would help them in the day-to-day operation of the site.
  1. Ask opponents for a two-sentence explanation (open-ended question) as to why they don’t like the idea. 

They trusted us

After receiving recommendations, we tried Webankieta, which proved to be an easy and flexible tool to use. We appreciate the professionalism and quick response of the support department, as well as their patience. Webankieta is useful in many contexts and more and more people and entire departments are actively using it.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.

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Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.

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Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland