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Newsletter subscription

A newsletter is one of the most popular tools used in email marketing. When prepared well, it is ideal for collecting leads or building long-term relationships with customers.

Use this template strzałka w prawo strzałka w prawo All templates strzałka w prawo strzałka w prawo

How to get a base of respondents for your newsletter? The first step, which determines whether you will gain the trust of your recipient, is newsletter signup.

What should a newsletter sign-up template contain?

Sometimes customers themselves are eager to sign up for newsletters because they value a brand’s products, or because they know it will give them discounts in the future. What to do in a situation where a potential customer knows almost nothing about us? There are several elements of a good newsletter signup template that can help you get a lead.

  • Directness and sincerity of the message
  • Emphasize the benefits the recipient will receive (discounts, e-books, case studies)
  • Strong personalization, tailoring the content of the mailing to the needs of the respondent
  • Sense of security, ask only for necessary data (email, name)

Newsletter subscription – an example of a question

Following the above guidelines, let’s see what a sample newsletter sign-up survey could look like:

Want to stay up to date and receive industry articles created by our experts straight to your email? Enter your email address and enjoy a new dose of knowledge every week! 

Please provide email in format e.g. jan.kowalski@email.com

This is just an example. Create a custom template that matches your business profile and build a community of respondents to your unique newsletter.

They trusted us

After receiving recommendations, we tried Webankieta, which proved to be an easy and flexible tool to use. We appreciate the professionalism and quick response of the support department, as well as their patience. Webankieta is useful in many contexts and more and more people and entire departments are actively using it.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland