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Concept Testing

Introducing new products to the market requires comprehensive preparation from the company. The more information you have about your customers – their requirements and preferences, the better you have a chance to prepare. A survey is a good tool for obtaining this type of data.

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We offer ready-made questionnaire templates that test the product concept. They will make it easier to get to know the potential group of recipients and will tell you what their attitude towards our brand is, whether they recognize it, etc. The survey enables quick data analysis and reaching specific conclusions that may contribute to the success of a new product on the market.

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After many recommendations, we tested Startquestion, wich turned out to be easy to use and flexible survey software. We appreaciate high quality, reaction time and patience of customer support team. Startquestion helps us in many feedback related use cases and we see more users and departments actively using it for their purposes.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Poland

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland