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Concept Testing

Introducing new products to the market requires comprehensive preparation from the company. The more information you have about your customers – their requirements and preferences, the better you have a chance to prepare. A survey is a good tool for obtaining this type of data.

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We offer ready-made questionnaire templates that test the product concept. They will make it easier to get to know the potential group of recipients and will tell you what their attitude towards our brand is, whether they recognize it, etc. The survey enables quick data analysis and reaching specific conclusions that may contribute to the success of a new product on the market.

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After receiving recommendations, we tried Webankieta, which proved to be an easy and flexible tool to use. We appreciate the professionalism and quick response of the support department, as well as their patience. Webankieta is useful in many contexts and more and more people and entire departments are actively using it.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland