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Product opinion – design

You’re launching a new product. Want to find out if users share your enthusiasm? Then an online survey is just right for you.

Use this template strzałka w prawo strzałka w prawo All templates strzałka w prawo strzałka w prawo

Evaluation of a product allows you to verify the first impression customers have of a new product, and provides an opportunity to find out whether they would be willing to buy it and replace their current one, and for how much. You can also ask users what needs to be refined and what solutions they already like.

What do customers think of your products?

Sometimes the gap between what the project team and customers think about a new product is considerable. When working on new solutions, it’s a good idea to listen to the voice coming from your market, as it will ultimately determine the financial success of your company. 

Seeking feedback on what customers think of your products is crucial to understanding your audience and the direction in which your product should evolve. Feedback can be collected regularly through online surveys. 

Product evaluation – survey template:

A new product evaluation study can include one or more questions. The more you find out, the more interesting data you will collect for analysis. Remember, however, that a survey that is too long may discourage the user. However, the following questions are worth including in the survey:

  • What is your first impression upon learning about the new product?
  • How would you rate the value for money?
  • If the product were available today, how likely is it that you would buy it?
  • How likely are you to replace the existing products you use with our product?
  • What would you improve about the new product to better meet your needs?
  • What do you like best about it?

They trusted us

After receiving recommendations, we tried Webankieta, which proved to be an easy and flexible tool to use. We appreciate the professionalism and quick response of the support department, as well as their patience. Webankieta is useful in many contexts and more and more people and entire departments are actively using it.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.

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Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.

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Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland