Meanwhile, customers’ voices in verifying product development ideas should be crucial; after all, the success of the changes will depend on their satisfaction.
How Can the Customer Decide on New Features?
If we have contact details and marketing consent, we can arrange individual interviews or send a mailing to customers with a survey. What if we have many customers and they visit our website often? Online research will be much faster. A study of a website can reach both current and potential customers. Maybe they haven’t become one yet because they lacked the feature we will introduce to our product.
Product Development Ideas Research Template:
Product development idea surveys will vary based on the nature of your business. A sample survey template might include the following questions:
- We are thinking about introducing new features. Which one would be the most useful for you?
- In what situations could you use this feature?
- Would you be able to pay extra for this feature?
- Can you briefly explain why none of these features would be helpful to you?
Note: We ask the last question only when the respondent in the first question answers that none of the proposed functions would be helpful for them.