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Pop-up Survey for Readers

Sometimes it is challenging to find a good, precise topic that meets all of these guidelines. You can make your task easier while remaining in line with the main principle that customer satisfaction is the most important when looking for blog content ideas among your readers.


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The job of a content marketer is not only about writing. It is usually a balancing act between readers’ expectations, SEO guidelines, brand communication assumptions, and strategy. Sometimes it is challenging to find a good, precise topic that meets all of these guidelines.

What Content Are Readers Looking For on the Blog?

Each brand focusing on blog content has its strategy and publishing plan. It has its expectations for published content. What do readers expect? Quality, understanding their needs, engaging texts, and above all, answers to bothering questions about the product, service, or the entire market. Researching users’ expectations will allow you to show that you create a blog for them, so openly communicate your needs and request feedback.

Reader Feedback – What Questions to Ask:

The simplest one. For example, we are working on new topics for blog articles. What topics would be of interest to you? You can too:

  • suggest subject areas (single or multiple choice questions),
  • to better understand users’ needs, it is worth asking open questions and listening to what they want to tell us about our work.

If we approach the topic diligently, we will explore it and provide substantive knowledge excitingly for the reader. In addition, we will do it in an accessible way, gaining not only exciting materials but also the attention of potential customers.

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After receiving recommendations, we tried Webankieta, which proved to be an easy and flexible tool to use. We appreciate the professionalism and quick response of the support department, as well as their patience. Webankieta is useful in many contexts and more and more people and entire departments are actively using it.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland