The job of a content marketer is not only about writing. It is usually a balancing act between readers’ expectations, SEO guidelines, brand communication assumptions, and strategy. Sometimes it is challenging to find a good, precise topic that meets all of these guidelines.
What Content Are Readers Looking For on the Blog?
Each brand focusing on blog content has its strategy and publishing plan. It has its expectations for published content. What do readers expect? Quality, understanding their needs, engaging texts, and above all, answers to bothering questions about the product, service, or the entire market. Researching users’ expectations will allow you to show that you create a blog for them, so openly communicate your needs and request feedback.
Reader Feedback – What Questions to Ask:
The simplest one. For example, we are working on new topics for blog articles. What topics would be of interest to you? You can too:
- suggest subject areas (single or multiple choice questions),
- to better understand users’ needs, it is worth asking open questions and listening to what they want to tell us about our work.
If we approach the topic diligently, we will explore it and provide substantive knowledge excitingly for the reader. In addition, we will do it in an accessible way, gaining not only exciting materials but also the attention of potential customers.