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Website Visitor Feedback

Each website has a specific purpose. Usually, it’s related to the business goals, such as registering a new user, setting up an account on the platform, making a purchase in e-commerce, or extending the subscription.

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There is an easy way to check if the website is functional – all you need to do is ask visitors about the purpose of your visit using a simple pop-up website survey.

Getting an honest answer to the simple question, “Why are you visiting our website?” can change your business strategy and provide you with answers to crucial questions, for example:

  • whether the appearance and design of the website do not hinder the achievement of its purpose, i.e., registration, purchase,
  • whether the user has a positive or negative experience of visiting the website and its operation,
  • whether the website works well both on a computer and in a mobile version,
  • what should be changed on the website to make it easier for visitors to achieve their goals.

Purpose of visiting the website widget – questions

To find out the purpose of a visit to the website, you need to survey with a few simple but specific questions. Here are some questions you can use in your pop-up website survey:

  1. Were you able to achieve the purpose of today’s visit? (closed question)
  2. What was the main reason for your visit to the site? (single choice question)
  3. Why have you failed to achieve this goal? (multiple choice question)
  4. How would you rate your experience of using our website in general? (rating question)

All questions in the website survey template can be adjusted to your needs with a few clicks.

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After receiving recommendations, we tried Webankieta, which proved to be an easy and flexible tool to use. We appreciate the professionalism and quick response of the support department, as well as their patience. Webankieta is useful in many contexts and more and more people and entire departments are actively using it.


Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland