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Shopping Cart Abandonment Reasons

Did many customers leave the shopping path after adding products to the cart? Are you not sure what this is caused by? A simple question about the reason for cart abandonment placed on your website will allow you to explore the low level of order completion.

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 See what’s causing cart abandonment by asking your customers the right questions, such as:

  1. What’s stopping you from completing this order?
  2. What influences your decision to cancel your order?
  3. Was it easy enough to add items to your cart?
  4. What information did you lack? Thanks to your answer, we will be able to add them.

You can quickly adapt the questions asked in the example of a shopping cart abandonment survey to your needs by changing their content and appearance or adding your questions.

Shopping Cart Abandonment Survey – questions

Thanks to a simple pop-up on the website, you can prepare and survey in just a few minutes. By asking a question about the reason for cart abandonment, you can:

  • reduce the number of unfinished transactions,
  • improve the website’s user experience (UX),
  • improve customer satisfaction with purchases,
  • stop customers from leaving and buying from the competition.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland