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New Functions on the Website – User Research

Are you planning to introduce new features on your website but worry about how your users will react? Let them speak and see if the proposed solution will be helpful. Otherwise, you risk losing time, money, and some disappointed users.

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A website survey can be a very effective tool in such a situation. When your product team has a brilliant idea to introduce a new feature, but you are unsure if your users would like it, ask them about it.

Imagine the new feature is about tagging responses. It would make it possible to mark selected words and add word labels, e.g., customer service, sales, and then display a summary in the form of charts with the number of tags used.

How to conduct such a study of new features on the site? Follow these guidelines:

  1. Ask users what they think about this solution by giving them one of several possible ratings (from poor idea to great idea) on a five-point scale.
  1. Then, to make a better decision, apply the appropriate display rules depending on whether someone likes or criticizes the new feature.
  1. Ask the supporters of the new solution how it would help them in the daily functioning of the website.
  1. Ask its opponents to explain (open-ended question) why they don’t like the idea.

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Krzysztof Gabruk

Customer Experience Chapter Leader at Santander Bank Polska

Startquestion allowed us to guarantee the anonymity of the survey to our employees. The ability to automatically send reminders to complete the study helped us collect the results – without them, we would certainly not have achieved such a high response rate.


Sebastian Srebnicki

Project Manager at Innogy

The key to the Voice of Customer project’s success is integrating the client’s internal systems with the online research software. The first experience with the system was so encouraging that Medicover Poland decided to transfer all the conducted research to the Startquestion platform.


Beata Dąbrowska

Coordinator of Market Research and Analysis at Medicover Poland